We wish to use this page to recognize and say thank you to all the individuals and businesses who make unconditional contributions and sponsorships toward the development of children in our communities. Everyone agrees that Children are the future, but few actually act in support of that phrase. Those listed on this page act in support of children by helping us bring you quality programming. Programming that works to make our kids confident and competitive in this world full of lions, hyenas and cobras. We thank them for their support and ask that you help them to help us.

• GREENFIELD COOPERATIVE BANK
• WESTERN MASS ENTERPRISE FUND
• FORTIER PAINTING
• COPYCAT PRINTSHOP, Northampton, Amherst.. Greta and Ray, your kindness and generosity has never and will never be forgotten
  
• BSHARA’S RESTAURANT
  
• FLORENCE SAVINGS BANK
• WILBRAHAM SOCCERCLUB
  
• THE WILLISTON SCHOOL
• DAVID KNAPIK
• BOB GARMIRIAN

Back to the Top

MARKETING AND BUSINESS OPPORTUNITIES
WITH FERDIE’S SOCCER MAGIC

A MARKETING PROPOSAL

Ferdie’s Soccer Magic (FSM) is a soccer skills development program that specializes in teaching individual ball skills for a higher level of enjoyment and success. FSM is marketed toward soccer players of all ages and abilities but particularly targeted toward boys and girls 6-14 years of age. FSM specializes and focuses 100% on individual ball skills enabling us to research deeper into habits needed at an early age to succeed at the highest level of the game. FSM program is designed from this research to meet the need for greater skills in American soccer, through a more passionate, fun, and loving relationship between players and the ball.

¨Ferdie’s achievements in sports, his charm and charisma, his desire to inspire and his ability to demonstrate, brings a colorful and attractive brand name recognition and awareness to companies looking to reach local, national and international soccer markets.

¨Ferdie Adoboe has also conceived and created new concepts and products for skills acquisition that if funded can be developed to take full economic advantage of the wave and excitement that he has created across the U.S. soccer market.

Back to the Top

WHY MARKET WITH FERDIE?

At Tournament Exhibitions and Clinics

With four Guinness World Records, two in soccer, and two in Backwards Sprinting, Ferdie has become a highly sought after soccer personality at major events and tournaments around the world. Always arriving in colorful traditional African garments, with a backdrop of African Highlife music, Ferdie creates a highly visible, fun and interactive atmosphere for his exhibitions. Demonstrating some breathtaking juggling skills, Ferdie attracts players of all ages and all walks of life. Over the past few years Ferdie and his staff have provided marketing services for companies such as BRINE, SPAULDING, and MALT-O-MEAL while conducting skills exhibitions and clinics at tournaments around the country. Ft Lowell Shootout in Tucson AZ, San Antonio youth soccer tournament, Adidas Tournament in Park City, Utah, and the largest youth soccer tournament in North America, Schwann’s USA Cup in Blaine MN, featuring almost 20,000 people from 25 countries and 34 states.

On August 27, 2003, Ferdie appeared on NBC’s The Today Show where he demonstrated his juggling skills in breaking his own Guinness World Record in SPEED JUGGLING with 141 juggles of a soccer ball in 30 seconds. Averaging over 4 juggles per second, this wonderful demonstration of skill and speed catches the attention of any individual who loves the game and plays the game.

This platform generates tremendous marketing opportunities for companies and products brought to market under the FSM brand

Contact us to see a presentation of our marketing recommendation.

Ferdie has a Selling Point:

It’s all about love.
No love no skill, No skill no game™

His motto “It’s all about love” teaches a wonderful parallel between success with a soccer ball and success in life.

FSM offers a different and unique soccer experience because we combine African Highlife music and African garments to create a fun and festive environment for learning.

FSM is well received by parents and members of the community because of our dedication to enforcing respect, regard and good manners in children through sport.

Back to the Top

THE FERDIE ADVANTAGE

Partnering with Ferdie demonstrates your support for

1. Community Involvement
2. Youth Development
3. International Awareness
4. Youth Sports, fitness and exercise
5. Education through Sport.
6. International Cultural Awareness

Back to the Top

FSM PRODUCTS AND SERVICES

FSM Camps and programs

FSM programs have grown significantly in six years. In 1994, we held a one-week camp that attracted 92 campers. In 1995, some 300 kids attended two one-week camps. In 2000, FSM sold out 5 weeks of overnight and day camps, serving some 650 kids. We have since added winter skills classes at two indoor venues where we rent by the hour in western mass. In 2001 FSM was contracted to run weekend skill camps in Roswell GA, Lafayette LA, Apple Valley MN and Guilderland NY. About 2500 kids experienced FSM in 2001 through camps and weekend programs. Demand for FSM programming has grown exponentially since 2000.

Skills Competitions

Our future plans of conducting fun and challenging skills competitions on “IT’S ALL ABOUT LOVE” soccer skills tour at tournaments around the country will help promote the FSM program. This will also direct traffic to the website where kids would like to find out how they compare to other kids in the country. The competitions will feature the fun fair attitude of African soccer with an African band as a backdrop along with food and cultural shows. Lots of love, lots of magic, lots of soccer.

FSM skills Video/Manuals

FSM skills videos and quality published instructional manuals for both players and coaches are highly anticipated products on the regional and national soccer market. The videos will capture Ferdie‘s unusual passion and unique teaching style, and combine the upbeat music and colorful dress of west Africa to create a fun, intense and inspiring video for kids to learn from. They will be marketed through the camps, clinics, and tournament demonstrations and exhibitions.

Ferdie’s Soccer Magic Skills Carpet

Ferdie’s latest invention is “ Ferdie’s Soccer Magic Skills Carpet” TM. The world’s first soccer skills carpet is a small carpet with diagrams of the skills we teach at FSMA It can be purchased by an individual and placed anywhere in their house to learn and practice soccer skills. FSM Skills Carpet TM will revolutionalize skill acquisition because it will shift the responsibility of skills development from the coach to the player. The player will now have the ability to practice at his or her own leisure and desire. Research has shown that children perform more wholeheartedly and better when given the opportunity to acquire skills on their own. FSM Skills Carpet TM makes it possible for kids to practice their skills at home without the pressure of a coach or other teammates. Based on inquiries, we anticipate that FSM Skills Carpet TM will be on the Christmas list of every soccer mom in America when production is completed.

FSM Paraphernalia

FSM t-shirts, hats, shorts have been very successful on the market. As the program and associated products grow in popularity so would the associated paraphernalia. Shirts will be created for our trademark skills, “sweep, papa, and the yoyos. A whole line will be created for purchase on the “All about love tour”. “NO LOVE- NO SKILL, NO SKILL- NO GAME.” is now a registered trademark of FSM, which follows “It’s all about love”. Every Ferdie’s Soccer Magician is aware of “COOL BEANS? … HOT RICE!” as the anthem of the program and they love it.

Website

The FSM website (www.soccer-magic.com) is an interactive website which offers programming information, schedules, as well as current information on local, state, national and worldwide trends in development. All FSM skills competition results including National and World records which have already been approved and endorsed by the Guinness Book of World Records will be updated real time for kids to follow. The website helps kids to track and compare their skills development with others and generate interest from around the globe. An alumni corner online informs on the whereabouts of old students, annual alumni games and events. This fosters customer retention, and all FSM devotees will have the ability to purchase all our products and services through the Web.

Expanding the website to include a message board will really help to encourage users of the program to return again and again, increasing exposure for our program and your business!

Back to the Top

MARKET OPPORTUNITY

Soccer represents the single fastest growing sport in Massachusetts, New England, and across North America. Over 5 million boys and girls play organized soccer across North America and the number has been growing at about 9 percent annually since 1994. In 2000, for the third year in a row, soccer has topped the Sporting Goods Manufacturers Association’s (SGMA) annual ranking of the “hottest” sporting activities in the U.S.

In Massachusetts alone, well over 170,000 children ages 7 to 19 play some form of organized soccer. The families of these kids possess over $3.7billion in annual discretionary purchasing power and spend approximately $200 million annually on soccer equipment, clothing, and footwear. These families spend approximately $15 million in soccer club fees and for professional training and coaching. With new opportunities developing for college scholarships and a professional league for both men and women in North America, the inclination for these families to seek professional and advanced methods of skills development at an earlier age is now justified as an investment venture.

Back to the Top

IMPROVING MARKET SHARE

An investment in FSM will improve market share and focus on customer retention and loyalty by developing excitement around products and services brought to market under the FSM name. Success will ride on:

1. A highly marketable and visible individual in Ferdie Ato Adoboe (whose athletic achievements include Four Guinness World Records, and a professional career that spanned over four continents),

2. 20 years of research and experimentation on youth skill development.

3. 10 years of progressively more visible success in MA, NE, and now across the country.

4. A colorful and attractive “brand name” recognition and awareness.

5. A new unprecedented, specialized and different approach to skills development.

6. Anticipation of future skills competitions.

7. Skills development publications/videos/CD ROM.

8. An interactive website to give FSMagicians the ability to purchase FSM products and track their development online.

9. FSM’s introduction of the first ever soccer skills carpet, uniquely positions Ferdie’s Soccer Magic to effectively take the lead in youth soccer skills development. An investment in Ferdie’s Soccer Magic is an investment in the future of your company and of America.

Back to the Top

ENDORSEMENT AND SPONSORSHIP OPPORTUNITIES

While most of the details of any potential business relationship remain to be articulated, the essential elements of a corporate sponsorship strategy include the following:

1. Corporate name/logo displayed prominently on jerseys, warm-ups, banners etc. “Official sponsor of FSM.”

2. Become “Poster Name for soccer/other products like shoes, balls etc. For example:

a. Home of FSM
b. Shoes of FSM
c. Official Ball of FSM
d. Apparel of FSM
e. Official airline of FSM
f. Health Plan of FSM
g. FSM preferred energy boost/replacement

3. Appearances/demonstrations

4. Advertisement opportunities with companies selling speed or quickness.

Possible Commercial Targets

Companies that have significant soccer related endorsement relationships and might be interested include but are not limited to:

a. Brine Sporting Goods
b. Sports companies/distributors (Adidas, Nike, Puma, Reebok, etc)
c. Drink companies (Gatorade, Pepsi, Coca cola, Snapple, etc)
d. Airline Companies (Continental, Delta, U.S. Air, etc)
e. Breakfast Cereals (Malt-o-Meal, Kellogg’s)
f. Candy companies like Snickers and Mars
g. Clothing companies (Old Navy, Tommy Hilfiger)
h. Fast food companies (McDonalds, Burger King, Wendy’s)
i. Computers (Macintosh, IBM, Dell)
j. Automotive companies (Audi, Ford, GM, Volvo)
k. Financial service companies (Visa, MasterCard, AMEX,)
l. Health companies (BCBS, Tufts, Harvard Pilgrim, Kaiser Perm.)

Back to the Top